Craig Curk: Building an Effective Sales Team

Building, training and maintaining a talented and effective sales team is no easy task; hiring and developing the best individuals, as well as retaining them for the long-term, requires time, insight and dedication. An experienced sales professional and manager, Craig Curk knows the challenge of developing a great sales team quite well, and is familiar with those practices that provide leaders the best opportunities for doing so.

Craig Curk: Building an Effective Sales Team

When building a high-performance sales staff, it’s best to:

Keep Training Sessions Short and Concise

Extensive training events can be counterproductive. Through short bursts of energetic, engaging sales instruction sessions, you can help to ensure better retention, as well as to eliminate training fatigue.

Provide On-the-Spot Feedback:

Everyone makes mistakes, but waiting an extended period of time to offer critiques or feedback is often an ineffective way to prevent such behavior in the future. On-the-spot instruction and feedback allows your professionals to incorporate adjustment quickly.

Acknowledge Accomplishments:

Maintaining team morale, as well as a fun work environment, means acknowledging and rewarding your employees when something goes right. As Craig Curk knows, it’s essential to show your staff your appreciation on a regular basis.


About Craig Curk

Craig Curk has been a youth soccer coach for over ten years. With a National “D” License, he has led his U-15 boys’ team to tenth place in the state cup championship in Bowling Green, Kentucky. He played Division I soccer at Xavier University while he was completing his BSBA in Accounting, but he never lost the desire to be involved with the sport.
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